Want or need to change people's minds? Then read this interview with Wharton Professor Jonah Berger about his book, The Catalyst.
The post The Catalyst – Book Interview appeared first on Heidi Cohen.
Via Marketing http://www.rssmix.com/
Want or need to change people's minds? Then read this interview with Wharton Professor Jonah Berger about his book, The Catalyst.
The post The Catalyst – Book Interview appeared first on Heidi Cohen.
Via Marketing http://www.rssmix.com/
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